Every successful brand has a story
Ours is built on curiosity, innovation, and an unwavering commitment to helping people make better skincare decisions. What began as a small entrepreneurial venture evolved into an ecosystem dedicated to research, education, manufacturing, and science-backed skincare.
Today, that journey is represented by three interconnected names — each a different chapter of the same vision.
Organic Lab
Where It All Began · 2020
Founded in 2020 by Sara Zaki, Organic Lab marked the beginning of our journey. Initially focused on personal care products, it quickly became much more meaningful. Through thousands of conversations with customers, we gained invaluable insight into people's skincare concerns, routines, expectations, and challenges.
These experiences shaped the philosophy that still guides us today:
Elixia
Turning Ideas Into Innovation · 2022
As our vision expanded, so did the need for deeper scientific capabilities. In 2022, Elixia was established by Zaki Tariq and Mohsin Zaheer to strengthen research, formulation, manufacturing, and quality systems.
Elixia became the scientific and operational foundation supporting product development — ensuring every idea is backed by research, every formulation is carefully developed, and every product is manufactured with consistency, precision, and quality.
SkinJoy
Science Made Simple · Today
SkinJoy represents the next evolution of our journey. Built upon the consumer understanding gained through Organic Lab and the scientific expertise developed through Elixia, SkinJoy was created to make advanced skincare accessible, effective, and easy to understand.
Every product reflects the same commitment to research, education, innovation, and continuous improvement that has guided us from the beginning.
One common mission
Although Organic Lab|SkinJoy and Elixia each serve different purposes, they share one common mission: to create skincare solutions that combine consumer understanding with scientific excellence.
is driven by one goal: helping people care for their skin with confidence.
How we got here
Organic Lab Founded
A vision to create trusted personal care products while learning directly from consumers.
Elixia Established
Leading research, formulation, manufacturing, and quality assurance.
SkinJoy
A science-backed skincare brand built on the combined strengths of Organic Lab and Elixia.
Looking Ahead
Our journey continues. As science evolves and consumer needs change, we remain committed to learning, innovating, and improving every step of the way. Because we believe that great skincare is never created overnight.